10 Tips for (SEO) Optimizing Your Content for Google Search

10 Tips for (SEO) Optimizing Your Content for Google Search
0 0
Read Time:5 Minute, 50 Second

Introduction

The best way to build an audience, get new customers, and become a well-known industry leader is through search engine optimization (SEO). SEO aims to make your content more easily discoverable by potential customers through search engines like Google, Bing, Yahoo, etc. And while SEO can seem complex and intimidating at first, it’s actually not as difficult or complicated as you might think — as long as you follow these 10 SEO tips for optimizing your content for Google search.

 

 Understand how search engines work

You don’t need to be a search engine expert or even have a degree in computer science. However, some basic knowledge about how search engines work can help you write and publish content that appeals to people and also appeals to search engines. This will help your readers find your content (through natural search), as well as boost your site’s rank with search engines. That’s why it’s so important that you understand how search engines work if you want to optimize your content for them. Here are some quick tips that can get you started

 

 Create Keyword-Rich Titles

In order to rank your content on search engines like Google, you’ll want to create keyword-rich titles. When writing a title, be sure to include your target keyword or phrase and make it short and memorable. You can also include specific phrases that relate to your main keyword in order to boost its relevancy. For example, if you are writing an infographic about how new business owners can successfully market their business online you might consider including something like content marketing strategy somewhere in your title since it will help visitors find your content when they search for that phrase within Google.

 

 Nail your Target Keywords

The key to ranking content is to write with your target keywords in mind. If you try to run before you walk, you’ll find yourself wasting time by crafting content that doesn’t rank well because it’s not targeted. Look up your desired keyword in Google Trends and make sure it has at least a 5% search volume over time. There are ways to use keywords effectively even if there isn’t a ton of search traffic, but chances are if there aren’t any people searching for it, you aren’t going to rank for it anyways. Pick something relatively specific and learn more about what other sites already ranking have written about your topic. Then write like them!

 

 Write Engaging Descriptions

When it comes to ranking content in search engines, you’ve got to have a killer description. While there’s some misinformation out there about how much space your snippet takes up, it really does matter—just look at all of those blue links in your search results! You don’t want yours to look like spam or one that was just slapped together without any thought. After all, why would someone click on your result if it looks spam? Follow these 10 tips and optimize away!

 

Create Unequivocal URLs

While it’s not possible to guarantee that you’ll rank at all, there are certain steps you can take to increase your chances. The first of these is creating unequivocal URLs. A simple step, yet one that’s often overlooked; when we say unequivocal, we mean clean and to-the-point with no unnecessary words or punctuation. When you have multiple words in your URL, search engines like Google struggle to determine what that page is about because those additional words aren’t helpful for surfacing relevant results—just more noise.

 

 Create the right type of content

The first step to getting your content to rank in Google is creating it. Ideally, you want to create something that provides valuable information and resources to your audience. The idea is that they’ll read your post and click on other links within it, giving you a chance to rank on more than one page (something called deep linking). If you create extremely detailed articles or pages, you can even allow people to leave comments if they have additional questions. If someone leaves a question in a comment section, they may be signaling Google that there’s a strong relationship between their query and yours—an opportunity for authority content on your site.

 

Use images correctly

Image search is one of Google’s primary discovery mechanisms, so it’s important to optimize your images. It’s no secret that images can be critical to a page’s ranking. In fact, research shows that when people can see an image on a webpage, they are more likely to visit that site (and consume its content) than if it just has text or other media. This doesn’t mean you should just spam in lots of stock photos; you need to have great content with accurate titles and descriptions.

 

Build relationships with influencers in your field

You may think that your target audience is bloggers or website owners, but there’s another group of people you need to reach out to influencers. Every industry has them—people who have built up an online audience and social media following that puts yours to shame. If you want your content to rank in search engines, you need influencers to share it with their audiences. Most of these folks don’t even realize just how much clout they have—but if you can get them on board with what you’re trying to accomplish; they can play a crucial role in making sure that everyone sees your stuff. For more information, check out Return on Influence: How Influencer Marketing Can Grow Your Business.

 

Get social shares with every blog post you publish.

Though Page Rank is no longer a major ranking factor in Google, social media engagement still is. How do you get more of it? By including social sharing buttons and calls to action on your web pages. These are usually generated through third-party plug-ins like add this or Shareaholic. The more people who share your content, either via those buttons or by manually copying and pasting links to their own profiles, the more exposure your content will get on social networks and search engines. That’s why SEO experts will tell you that optimizing each post for maximum shares is very important.

 

Monitor analytics regularly. Analyze them!

It’s incredibly important to regularly monitor your analytics to see how you’re doing on search engines. While there are tools that can automatically send you notifications when something appears in Google, it’s always a good idea to actually look at what they’re telling you. Make sure you have alerts set up so that if certain keywords start ranking high, or go down, you know right away what might be going on—and then investigate further! That way, if anything is ranking particularly well (or especially poorly), you can try and replicate its success (or avoid problems).

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

3 thoughts on “10 Tips for (SEO) Optimizing Your Content for Google Search

Leave a Reply

Your email address will not be published.